Some news: we’ve got a book coming out!
The Zero-Budget Game Marketing Manual is a resource for independent game developers and smaller studios to help maximise their marketing efforts. Specifically, the book is aimed at developers with little-to-no marketing budget, with strategies, resources and actionable advice for marketing on a shoestring.
The book covers the basics of marketing, product positioning, brand assets - including key art, trailers and gifs - campaign roadmaps, PR and influencer strategies, and advice from industry veterans and experts.
From the synopsis:
So you've made a game - a great game! - but nobody has bought it. Nobody is talking about it. Nobody knows it exists :(
Your problem is one shared with almost every indie developer out there: a lack of awareness. How do you get attention in a saturated market? How do you communicate what makes your game unique amongst all the noise? How do you create a community and build channels to support it? How do you reach the games media and put your game in their hands? How do you sell more copies of your game?
And how do you all of these things on a shoestring budget?
This comprehensive manual - and accompanying materials - shows you how to get your game the attention it deserves with practical, actionable advice, accumulated over twelve years of AAA and indie game marketing experience.
In putting together the manual, we’ve collaborated with industry experts and veterans of their field. The manual features insight & advice from both the marketing and press sides of the fence. Specifics here to be revealed closer to the book's release.
Finally, ALL patrons will get a copy of the book, regardless of tier, and between now and the book's release, we'll be sharing exclusive snippets and excerpts with patrons, that won't be made available publicly until launch.
The book is currently going through a final editing process and we’re looking forward to sharing a firm release date very soon.
