Indie games are changing the world, one giant pixel at a time. With Indie DB we aim to support independent developers and their games, by providing them with a place to showcase their hard work (in-progress or complete) to fans seeking original gaming experiences. Welcome to the official Indie DB BLOG, watch this profile to keep updated, join to show your support.
Ok, everyone knows Steam is the way to go when trying to publish a PC game. But how exactly does it work? Besides being just a store, Steam is a complex system, with a complex community. There're also outside factors that can be used to greatly increase the chances of success withing a game release.
To be honest, I'm not a game developer, but as an avid Steam user, I'd like to share some overall information about points to consider when trying to sell a game, that hopefully may give some insights to those who don't have such information!
Basically all the topics may be common knowledge for lots of players, but since some developers may not be active on Steam as users, I guess it's a nice chance to fill those gaps and understand more variables in play.
I tried to cover a lot of ground, and I'm not sure if I skipped anything, but I may expand it later. Please keep in mind the division in sections is purely didactic, as most things are related to each other.
Greenlight is basically a gate that controls the games that can be sold on Steam, and any indie developers will have to go through it before releasing a game at first.
More details about what it is can be found here: About the Greenlight.
Basically, your game will be listed at the Steam Greenlight list of games, and people around the world can find it, check it our, and cast a vote of "Yes, I'd buy this game if it was available".
Top voters from time to time are then considered Greenlit, and may be released on Steam as the developers see fit.
Sometime ago, some developers offered around guaranted keys for the game if people voted for them on Greenlight, to speed up the greenlit process. Valve got aware of this, and forbit this kind of thing, where basically the developer is buying votes for the game. It worked before, it won't work now.
While your game is on Greenlight, it'll get some exposure to a limited group of people who actually may use the system to find new games, searching for gems and stuff.
On your greenlight page, you may make announcements, people may post comments and start discussions, so you may get some nice touch with the community for starters.
If it's taking forever to get Greenlit and you want to speed it up, you may resort to bundling your game in a Greenlight bundle, as most buyers from said bundle will certainly vote for your game to get their Steam key. It IS a way of buying votes, but it's still allowed, as it's rather indirect. More on this on the Bundle section.
It'll be replaced by something called Steam Direct (targeted to arrive Spring 2017).
Basically, it's a meta-game on the Steam platform, the very heart of their gamification system. The cards are collectable items that will drop on a fixed number for the owners of that game when the game is running, and the user may either sell that cards on the market for other users, or collect a complete set of cards and use them to create a badge on their profile.
There's a process of submiting/applying to have STC on your game as a developer, where you must create images and texts for everything related to it: backgrounds, emotes, badges and the cards themselves, both normal and foil versions.
Valve will probably have to check it manually, and if it's approved, your cards may be available on a batch sometime later.
Many games may thrive or not based on this, specially cheaper games. For a buyer, having trading cards on a game means he'll get something extra from the game, that will ultimately be converted in either Steam Wallet (which would actually reduce the virtual price of the game), or some extra that has some value for the person: badges on their profile, XP for their profile which can increase their profile level, and also gives emoticons, backgrounds and cupons - and during big Steam sales, also give cards from that sale.
Each time one of these items is sold on the community market, 10% of the brute value goes to the publisher, and 5% goes to Valve.
The value of a card can go as low as $0.03 per card, but depending on several factors, and go up to some dollars for a single card. The final value may vary depending on if your game has been bundled or not, price, art of the cards/badges/wallpapers/emoticons, and mostly supply-and-demand.
Also, for now, as STC only drops when your game process is running, it'll also increase the concurrent amount of players, so you'll get more visibility. Mind you many users run programs in the background to make Steam think your game is running only to farm cards they're bound to receive.
Some developers recently have started distributing lots of Steam keys for their games for free, so their profit would come indirectly from sales of cards and derived items. Valve has put an end on this, banishing said games and publishers, and the cards ended up being unsellable on the market.
Other developers actually activated the keys themselves on fake steam accounts, and tried to get profit from those fake accounts and so on. Valve also figured it out and the outcome was the same as of the other situation.
Also, many devs started releasing fake games, reskins of their games and so on, only to release them quickly for a very small price, where people would buy them to get some profit from selling cards, and the devs income would be mostly from the card sales tax. Valve is fighting this soon, explained bellow in The future title.
First of all, consider adding it to your game whenever possible. It'll add extra value to it for everyone, directly or indirectly, that may help sales, reward owners and also increase profit with the fees.
Games with trading cards are often bought by collectors during sales if their price is really low. Bundled games with cards are also more valued than games without cards.
And remember: it's not only about the cards and the guaranteed tax gains. A very cool profile background, or an useful and funny emoticon, can have even higher value for the community, that will turn into a even higher profit, so think it through!
The system is up since 2013, and will also soon suffer many changes to reduce the amount of garbage data that the system ends up feeding. More details can be read here: Changes to Trading Cards.
Basically, Steam will not allow devs to get cards in their game so easily - the game will have to prove itself it's a real game, and not a asset flip, so it may take sometime to be ready.
For the players, it looks like they'll get the cards automatically once a game has cards enabled, so it won't feed the system with fake played hours as well.
Achievements are part of a Steamworks integration that tracks specific feats achieved on your game, and can be used to reward the players, having him acknowledge he has hit a specific milestone of your game, done something valuable and so on. Basically, it's another way to reward time spent playing your game.
Technical details about how to implement them can be found here: Steamworks Stats and Achievements.
You must plan what kind of achievements you want to create, and define a number for them. Some games have achievements about stats, and have different degrees for the same statistic (example, kill 10 of that enemy, kill 100 of that enemy, and so on).
Other achievements may be tied to reaching points on a campaign. Ending a chapter, finishing the game, are all common sense achievements.
You can also set achievements for different paths taken on your game, in case your game allows different choices. Or even finishing the game on different difficulties. That way, one playthrough won't get the user all achievements.
Don't create unachievable achievements. Some of them can be quite hard to get, but they never must be something impossible to attain, or that depend on other external factors. Once I saw a game that required the user to create a map on the editor of that game, publish it, and have 500 players play it. Within a week, I saw lots of topics complaining about that, as the game barely had 10 concurrent players, for example. Remember, a few players are completionists, and will attempt to get every single achievement of your game, and if they can't get one, it'll be messy.
There're currently a few games on Steam that are basically achievement hoarders, features over 400 achievements, and rewarding the user with lots of achievements at once for doing almost nothing. While a few cheap games have being doing this tactic, by offering interesting icons for their achievements that users may find use on their profile to create sentences and all, it's some sort of abuse of the system, and may be punished by Valve someday. But some users love that, of course.
Create many easy achievements, make a few harder ones, but nothing impossible to get. Users can track how many players have an specific achievements, so for completinists, rarer achievements that they get are more valuable.
Respect the context, but be creative: the name of your achievements can also strike a different impact on the user when he receives it. If you make a nice pun about it, rewarding the user for something unlikely, it can have a nice extra effect.
Make the best of the images: remember the images can be displayed on the user profile. There's no need to overuse it, but being creative here can add even more value to said achievements, and consequently to your game as a whole.
It's a game tag that works as a soft launch for a title, that means it's still under development and not a fully finished product.
For a developer, it's a nice opportunity to interact with the community while the game is being tailored to get extra feedback, while the users are allowed to try the game earlier and participate on the developement themselves.
More details about what it is can be found here: Early Access FAQ.
If you have a working prototype, you may release it earlier as an early access title. It's an oportunity to get some sales earlier, while also having some exposure and getting extra feedback early from your target audience, so it's really invaluable towards the development progress.
To make it work, make sure you have an at least fun prototype, with its core features working, so you can actually justify why your game is in early access, and what's missing for it to be released.
Day-0 roadmaps are fundamental to make the process clear for potential buyers. Some devs have weekly patches, others participate along with the community. Make use of whatever you can, but never give the impression that the development is stale or the game is abandoned!
Some titles have been in early access for quite a few years, and are still barebones. Others titles have been abandoned and never released. These cases gave a lot of fear to the community, so many people became skeptical about the whole early access program, that it ended up hurting everyone else.
Frequent updates or big and relevant updates. Lots of community interaction. A clear roadmap. That's all, folks!
Steam store automatically sets up a Steam Community for your game, which includes Forums and other places for community content to show up.
The main place to care about is the Discussion tab, where you can find a forum.
First of all, visit it frequently. It'll probably be one of the primary places where people will access to ask questions about the game, make complaints, suggestions and bug reports, as well as interact with other players.
You'll be able to create extra forums sessions if you want to separate threads by subject, but mind you that it should be intuitive, and often posts will have to be moved between them, as people will instinctively just post in the first session they find.
Don't antagonize the community. Besides ignoring the forums and not moderating them, the most common mistake devs and publishers do is to actually moderate it too harshly, to the point where people are banned for speaking their mind. If you can't handle the community properly, assign someone else to that role. It certainly requires lots of patience, and you have to learn to agree to a certain point with everyone, and the whole goal is to reduce the attrition there, not to increase it.
A few pinned topic suggestions:
Bundles are basically packages of games that are sold at a large discounted price, usually using popular bundle retailers (list below) as platform for distribution, some of them even contributing partially to charity.
As your game will be put along with other games and bundle prices are low, it certainly increases the chances of your game getting bought, and gives an extra visibility for it.
Most bundles give Steam keys, which developers can generate, and users may redeem said game on Steam directly using them.
Bundling a game have both a positive and negative side to the value of your game, but certainly may add some extra income in the end. There's no perfect formula for this, but I can list a few cases of positive bundling:
If your game is taking too long to get Greenlit, putting your game on a Greenlight Bundle (Groupees do it frequently, sometimes Indie Gala as well, for example) may give some extra exposure, and speed up the Greenlight process.
If your sales are stale, being in a bundle might give some sales, that will give profit directly via the bundle, and indirectly if you have trading cards enabled. That will also give extra exposure.
Bundled games are often bought, and sometimes the keys aren't activated. They may be bought to be given to friends (that could be potential buyers), traded around, or even sold in grey market websites, so in the end, it can harm future sales, specially when the base price is high and/or discount during sales are low.
If you put your game on lots of bundles in a short time, the value of your game will be really low, as people won't be able to trade it, and its price on the grey market will be really low.
Personally, as a buyer, I think there must be some ethics on bundling. If I buy a game on day-one, and it gets bundled withing a month, I'd feel cheated, for example. So, remember this, respect the early buyers.
Personally, I'd assume 6 months is ok for a bundle if your game is above the $1 tier in a single bundle. Maybe a year later, you can be in the $1 tier in a bundle. There's nothing written in stone here, but there're some ethics regarding this somewhere in between the lines!
Just remember to reflect it the future discounts after your game as been bundled, to also keep the sales on Steam.
Finally, it's something you may or may not do to your game, but should be taken into consideration and studied whenever possible.
A demo is basically a sample of your game that allows the user to experience it without buying it (or resorting to piracy).
Demos behave like full games on Steam, with their own AppID/DepotID, but they have a special setting that hides them in the library when you have the full game already. So basically, you will need an alternate Steam Account to test a demo. Don't worry, Valve suggests that here.
Once your game is in a good shape and polished enough, a demo may be used to allow players to try your game before buying. Some demos are time limited, other demos are just part of a game, with limited character classes and limited levels. You decide what's best. Remember, it's a cake slice, but if it has a cherry on top, it's better, but don't stuff them with it!
Any games bought directly from the Steam store allows users to ask for a refund, that will be accepted almost automatically if within the limits.
Refunds can be issued only if the game has been played for less than 2 hours and has been bought within two weeks.
Basically, it's something that may reduce the final sales figure, but it also encourages people to buy it when they wouldn't.
Besides selling your game on Steam, you may list your game on several stores around, in which you may be able to sell Steam keys for your game.
Basically, these other websites will have a lower cut than Valve, so your profit may be higher for each sale. Also, you'll be giving more choices for the customer, which is always a good thing.
I assume you have to get in touch with those sites to partner with them, provide batches of keys, set pricing, and so on, right?
A few people also may want a DRM-Free version of your game, due to personal taste. Websites like itch.io, GOG or even Humble Store may be used for that purpose.
Besides other huge global stores, remember there're also regional stores around the world!
Giving away some copies of your game in raffles are a nice way to get some extra visibility to your game, that automatically starts off as a desirability towards it.
Having content makes publish videos and written reviews of your game may get extra visibility to your game, so it's a must.
Unfortunately, you'll probably get lots of fake requests of people wanting your game as a freebie.
Set up a Press Kit page on your website. You can set up the original presskit() by Vlambeer, or even set up one here on IndieDB at your game profile.
Depending on your resources, a PR company can do that for you, reaching content generators, verifying and distributing the keys themselves.
That's it! Sorry if there're any grammar error, as I'm not a native speaker sometimes it's hard to write stuff properly. I sincerely hope those stuff have some usage for you!
As a part of the Gamer Network (which also includes RPS, Eurogamer, GamesIndustry, VG247 and others), we at Mod DB and Indie DB would like to ask our readers to take a moment to participate in our 2017 readership survey. You can find the link to do so, here:
The survey will take just a few minutes of your time, and will help us better understand our audience so that we can deliver relevant content to you. We suspect most of you only care about the PC Master Race and the amazing indies and mods it produces, but it's good to know that, so when we promote games like Day of Infamy everyone agrees they are #$@* amazing! Thanks for taking the time to support us.
Can you believe that the site you are looking at was designed in 2008 (check out Old Timers for our history)? That's an eon in tech-years, and plenty has changed in the past 9 years. The biggest has been the introduction of responsive mobile friendly websites, and while we don't care about mobile because we are part of the #PCmasterrace, a bit of a refresh is still well overdue.
The biggest challenge we faced when redesigning ModDB and IndieDB, is we really like what we've made and we don't really like change. 9 years ago when we launched v4, we broke a lot of new ground with a website that was basically entirely community run. Afterall it only makes sense that ModDB is as moddable as the games listed on the site are. And a refresh will mean breaking a lot of backwards compatibility and many of the beautiful custom profiles you've spent a long time making. This is unavoidable, but we hope with a more modern approach we can open the door to even better custom profiles.
We believe we have completed a lot of the above now, so we are inviting you to help us test and provide feedback on what we've built so far. To participate you must join the DB Testing group then click the following link (for ModDB or IndieDB) to toggle v5 mode on & off. Once in we encourage you to join the discussion in discord, here or on the DB Testing group profile. We look forward to your criticism be it good or bad, as we want to make sure we get it right!
In terms of next steps, right now the v5 alpha is a little dull. It lacks the heart that v4 has, and the excitement that a gaming site should have. We need a kickass designer to help us change the flat colors and simple boxes into something more exciting, befitting ModDB and IndieDB. So if you consider your webdesign skills as elite, and know CSS well and can tweak and change what we've made with ease, we want to employ you! Please reach out via email@example.com
We're excited to announce that we have implemented @mentions across the network to make it easier for you to notify your friends! Whenever you are now mentioned in a post, users will receive an update informing you who mentioned you, as well as where it occurred and a direct link to the mention.
Similar to Facebook, Twitter and other networks that support @mentions, when you type @ followed by a relevant name on our site, beit a member, game, group, engine, etc you will be prompted with an autocomplete list where you can find the listing you are after. Once that's done your mention will be highlighted in blue and will become a new link once you post your comment.
If you mentioned by a user, you will be notified the by the regular updates area the same way you'd be notified if a game you were following published an article.
This feature has been designed to be used throughout the site however on forms, if it's not an editor field (ie description) the mentions functionality will not be supported. Articles, comments, reviews, game pages, forums, etc all support @mentions.
As with any new feature we roll out, a pesky bug can always slip between the cracks so if you do come across any issues (especially compatibility issues) with the @mentions feature please do get in touch or join us on Discord with us as we will endeavour to get it resolved as soon as possible. We hope you like this new feature and that it helps you keep in touch with members of your community.
Just a quick feature update before Christmas! You can now browse and submit #tags on virtually all profiles on Mod DB, Indie DB and Slide DB. On-top of adding tags you can also up-vote and down-vote other tags depending on whether you think they are relevant or not. Here's the quick rundown:
Whenever you write a word preceded by the # symbol in comments, descriptions and elsewhere it will automatically create a tag, with a link to browse all content connected to that tag.
You can add new tags, as well as up-vote and down-vote tags on any of the following profile pages.
You will find the tags box on the right-hand side of the page (example below). When you add tags we also highly recommend using the auto suggest ability to make sure all profiles consistently use the same tags for easier browsing - for instance we don't want half the tags to be 'Real Time Strategy' and the other half to be 'RTS' when in theory a user would be searching for tags relating to both).
We've also enable tags browsing so you can search for any pages that have been tagged with a certain word. Trending tags also show what's currently hot on the network. You can view all items you have (or others) have tagged, by appending /tags to the members profile page like so: Moddb.com (a good way to keep track of stuff you like).
We've launched some great features this year and we have plenty more coming in 2017 so make sure you stick around as roll out more updates on the DBolical Network. If you have any questions or encounter any issues regarding our tags feature please let us know. #Happy #tagging
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