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I'm preparing my first campaign, but I've read post-mortems by people with experience. They say you need a video, because that's what most people want to look at (and it indicates more about the gameplay than a screenshot); and you also want to build up a list of supporters first and then ask them to pledge on the first day, because that will boost your campaign's listing and thereby attract more people and hopefully more money; and likewise you want to post updates as often as possible because that also boosts your listing rank. For example, see the following:
Well, most of your views at IGG are going to occur in the first two days, so it's better to have the video up at the beginning of the campaign.
This looks really nice, especially the procedural landscape and graphics. But to have a good IndieGogo campaign, you'll need a video, since that's what most people look at.
Thank you. Do you have any suggestions, criticisms, etc ?