Dawn of Play
Developer Invitation onlyDawn of Play is a young independent game studio that desires to make games worth playing again. We believe the trend of hiding bad gameplay behind lavish...
Game developer by day, illustrator by night.
0 comments by Retronator on Feb 9th, 2012
Something that didn’t make the cut in a big article I’m writing:
When I wrote my business plan for Retronator back in 2008 I correctly assumed it would take me 3 months to create a game I could sell for $1 dollar. I correctly assumed that I couldn’t cover even my basic living expenses if the game sells under 10.000 units. At the time I was aiming at Xbox Live Indie Games, which didn’t even launch yet so I looked at sales figures for Xbox Live Arcade instead. I figured they won’t do nearly as good and took the lowest possible brackets as my estimates: 30k optimistic, 20k realistic and 10k pessimistic. Boy, would I have been wrong if I went down that path.
Instead we pursued the iOS market with Dawn of Play, not to say any less blindly. The market is better, but with the numbers we now know the most iOS independent developer make it’s just as hard to sustain yourself in the start.
Extra: you can now see that business plan (alas, in Slovenian) here.
Dawn of Play is a young independent game studio that desires to make games worth playing again. We believe the trend of hiding bad gameplay behind lavish...
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