I'd say it depends on a lot of factors, like the size, scope, overall quality and replayability of the game. Personally I'd be willing to pay more on a game in which I could lose myself (be that random-generated, procedural content, high modability or plain old "it has a **** ton of possibilities!").
I'd be willing to pay more even on one of those text-based roguelike games if done right.
BogdanV
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