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I find this game highly addictive. I love games where you can build up your town so this is a perfect fit for me. I start playing and I have a hard time putting it down to do other things.
I wouldn't mind seeing a little more "tips" while playing the first time so I have a better idea of what I'm doing. However, the community has started a wiki on the game with some really great information on it :)
The developer keeps adding to the game to make it better and better. Sometimes it's hard to wait for some of the updates.