This game is an economic simulator, allowing the player the discretion to build a new industry, enter into an already established industry that is in need of work or optimization, provide better goods to a community or if you are so inclined you can simply be an errand boy, delivering goods between businesses or to retail locations.
All of them are programmer art at the moment, but in due time they will be beautified.
For explanations of what you are looking at, give the news a gander.