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We know what you're thinking: "Who the heck are we? What is this all about? Why aren't you saying more?" And you're right, we need to say a little more about what it is we're creating.

So what is Magic Leap?

Magic Leap is an idea.

An idea that computing should be shaped and forged to work for us: our life, our physiology, our connected relationships. That exploring human creativity is as great an adventure as exploring space.

It's an idea based in the belief that people should not have to choose between technology or safety, technology or privacy, the virtual world or the real world.

This belief was born from two simple observations:

  1. That current technologies we use to access the digital world limit, or even take us away, from the real world.
  2. That the future of computing should be derived from respecting human biology, physiology, creativity, and community. Why can't computing feel completely natural?

With our founding principles our team dug deep into the physics of the visual world, and dug deep into the physics and processes of our visual and sensory perception. We created something new. We call it a Dynamic Digitized Lightfield Signal™ (you can call it a Digital Lightfield™). It is biomimetic, meaning it respects how we function naturally as humans (we are humans after all, not machines).

In time, we began adding a number of other technologies to our Digital Lightfield: hardware, software, sensors, core processors, and a few things that just need to remain a mystery. The result of this combination enabled our technology to deliver experiences that are so unique, so unexpected, so never-been-seen-before, they can only be described as magical.

We are building a world-class team of experience developers, and are reaching out to application wizards, game developers, story-tellers, musicians, and artists who are motivated by just wanting to make cool stuff.

It is all coming together in a pretty awesome way. And we hope to share it with you very soon.

So now what?

We'll be sharing more information with you in the weeks and months ahead - so stay tuned. In the meantime, thank you for your interest in Magic Leap. We can't wait to show you what we've been up to…

In the meantime, check out our blog.

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Magic Leap

Magic Leap

Magic Leap Headset

Using our Dynamic Digitized Lightfield Signal™, imagine being able to generate images indistinguishable from real objects and then being able to place...

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Latest tweets from @magicleap

RT @SPIEtweets: Today’s afternoon #SPIEXR keynote is underway! “This isn’t just a vision anymore, it’s a reality,” Jade Meskill, V… T.co

Jan 31 2023

If you're at SPIE this week and want to work at one of the most innovative AR companies, stop by booth 234 to demo… T.co

Jan 31 2023

RT @Qualcomm: Wireless connectivity is crucial for powerful #AR experiences. Learn how the @magicleap 2 AR platform uses Qualcomm… T.co

Jan 30 2023

There are already valuable use cases for enterprise AR today. PwC predicts that AR will add an additional $380 bill… T.co

Jan 24 2023

How can industrial leaders take advantage of the benefits of the metaverse while avoiding its disruptions? Our CEO,… T.co

Jan 20 2023

Thrilled to be recognized by @BuiltIn as one of the Best Places to Work! Also, we're hiring.… T.co

Jan 19 2023

AR immerses you in the real world by placing compelling or useful digital content in your environment. How would yo… T.co

Jan 17 2023

CES may be over but the reactions will live forever. T.co

Jan 11 2023

RT @skeeva: The @magicleap 2 shows off the very best of #AR including the ability to show blacks with screen dimming. Best AR h… T.co

Jan 6 2023

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