Last week, we started a short "hype-building" social media campaign by adding the new Renault Trucks model under a red cover in front of a few Renault Trucks dealerships in Euro Truck Simulator 2. We called for our community to share their screenshots of it under the #RenaultTrucksEvolutionIsComing hashtag on Twitter, Instagram, and Facebook. As always - you guys and girls did not disappoint! In these few days, there were more than 2500 tweets and 700 Instagram posts. A few lucky winners have already been selected and rewarded by the Renault Trucks team with some really cool items from their merchandise shop! Congratulations!
Now it's time to imaginarily pull off the red sheet! Lights on! Cameras are rolling, and the paparazzi have their quick fingers on their camera shutters. Are we all ready to welcome the Renault Trucks T Evolution and Renault Trucks T-High Evolution to the game, in a trucking industry first-of-its-kind through a video game before the real event? Let's do this! We are happy to announce that it is now available for everyone in ETS2 on Steam!
It is a very remarkable milestone for us, and we are honoured and proud that our track record, alongside the importance of our #BestCommunityEver, have helped create so strong a position for us in the automotive industry that we are able to work on a cooperation like this. We believe that our fanbase will love the new design and that many of you will head straight to the closest Renault Trucks dealership in the game to buy a new model, or three.
But the addition of this new evolution of Renault Trucks is not where it all ends! After some deep discussions with our friends over at Renault Trucks, we devised a novel idea to recognize and memorialize this awesome cooperation and connection between the automotive industry and our virtual trucking community.
Yes! You the fans of Euro Truck Simulator 2 will have the incredible opportunity to create and vote for your favorite community-created design for the new Renault Trucks T High Evolution. A design that will be created and showcased across both realms - in the real world and in our game!
Starting from tomorrow, the 7th of April, and lasting until the end of the 25th of April, 2021, everyone can get creative and participate in our very special Renault Trucks Evolution Design Contest! You can wrap your design on a truck in ETS2, like a modder, or download images of the Renault Trucks T High Evolution and use your favorite software to paint/draw/compose on it. You can even print these images, draw on them and scan them/send the final images of your application!
After the 25th of April, 2021, a jury team comprising of people from Renault Trucks & SCS Software will browse all valid entries and pick the 5 best and most suitable designs. These designs will then be voted on by our community to decide the ultimate winner from the 30th of April to the 2nd of May, 2021 on a special website created by Renault Trucks.
Now a few words about the rewards, shall we? All of the 5 finalists will receive very cool rewards kindly provided by the exclusive sponsor of this campaign, Thrustmaster. Winners will receive their amazing T150 steering wheel!
And what about the ultimate winner, the one and only design that will win the community's final vote? Well for that person we have prepared something very special. Their design will actually be recreated by the team at Renault Trucks on one of their production trucks and revealed in a special event around Summer 2021 at Renault Trucks headquarters in Lyon, France. The creator of this design will get an expenses-paid VIP invitation to this special celebration, to be the star of the night, to see the truck, to test-drive it, and to enjoy a good time with people from SCS Software and Renault Trucks.*
The real truck in the winning design will thereafter be displayed as prominently at the Renault Trucks dealership in Lyon, France, as a monument to this amazing cross-over between virtual truckers and the automotive/trucking industry! Plus, we will bring this design into the game as an exclusive paint job as well!
We have probably just put a lot of pressure on everyone wanting to participate in this contest, right? This is definitely something worth taking part in, as the winner will literally become a legend of the ETS2 virtual world!
Would you like to ask some questions about the truck, or get to know more details about the design contest? We've got you covered! Join us today from 18:00 CEST time on Twitch, YouTube, or Steam as we will do a very special stream on this topic. And we won't be alone because we will have a very special and VIP guest joining us directly from France - Mr. Paul Daintree, Director of Design at Renault Trucks! We can't wait to introduce him to our amazing fans!
*The planned reward of an expenses-paid trip to the launch event in Lyon might be subject to change, as neither SCS Software nor Renault Trucks can guarantee that future COVID-19 travel and safety restrictions will allow such an event to take place.