A lot of people ask us what we mean when we say the game will have Lovecraftian horror. Especially based on the fact that many games these days advertise that the game is Lovecraftian when all it has is maybe one tentacle, not-exactly-Lovecraftian monsters or a sanity system.
To answer the question, we're developing PIB with Lovecraft as our prime inspiration. We will strive to make it as pure Lovecraftian as possible, that is without any Derlethification with Christian-inspired wars between good and evil gods and all that crap.
The Lovecraftian aspect will stay cosmic, morally grey (I mean, The Great Old Ones don't really care about humanity, we're like ants to them!) and utterly cataclysmic if successfully awakened, freed or summoned.
However, we will also include the more "mortal" horrors from Lovecraft's writing. Horrors like Ghouls, Nightgaunts, Elder Things, Shoggoths, Mi-Go and I think you get the point :)
PIB agents surprise a cult as they prepare to ritually sacrifice a woman to the Ultimate gods.