Oculus CEO Brendan Iribe has tweeted about a new hire to the Oculus executive family. Former Fitbit COO Hans Hartmann has joined Oculus as its new Chief Operating Officer. Hartmann replaces former Oculus COO Lairs Malamed.
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At Fitbit, Hartmann was responsible for "hardware product development, supply chain operations and customer support." What this means is, Hartmann has extensive experience in bringing a new tech product to market, and everything that follows afterward - experience that will be valuable to Oculus with the Rift now launched, and future iterations undoubtedly in development.
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Following up in describing the reasons for the new hire, Iribe explained that Malamed will be "taking on a new exec role" as Oculus increases in scale.
The Oculus Rift is about to become available at US retail in very select quantities, while pre-order shipment dates are still looking at June of this year for being fulfilled. Incredible demand along with supply issues related to component shortages has put Oculus in a difficult position, and it's likely Hartmann's role will feature in resolving current issues and ensuring they don't reoccur, especially with the upcoming launch of the Oculus Touch later this year.