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I run Retronator, a blog about pixel art, and work on Pixel Art Academy, an adventure game for learning how to draw.

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Something that didn’t make the cut in a big article I’m writing:

You need another source of funding. For us it’s the contracting work the guys at the research and development studio do. For you it might be your “other” day job or a rich uncle. Have enough cash to cover at least a year of giving it your best before you dive into it full time (and not like my lazy 4 hours of sweating per day, be prepared to work all day, every day).

When I wrote my business plan for Retronator back in 2008 I correctly assumed it would take me 3 months to create a game I could sell for $1 dollar. I correctly assumed that I couldn’t cover even my basic living expenses if the game sells under 10.000 units. At the time I was aiming at Xbox Live Indie Games, which didn’t even launch yet so I looked at sales figures for Xbox Live Arcade instead. I figured they won’t do nearly as good and took the lowest possible brackets as my estimates: 30k optimistic, 20k realistic and 10k pessimistic. Boy, would I have been wrong if I went down that path.

Instead we pursued the iOS market with Dawn of Play, not to say any less blindly. The market is better, but with the numbers we now know the most iOS independent developer make it’s just as hard to sustain yourself in the start.

Extra: you can now see that business plan (alas, in Slovenian) here.

One For the Road

One For the Road

Retronator Blog
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Retronator

Retronator

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Solo indie developer, working on Pixel Art Academy, an adventure game for learning how to draw.

Dawn of Play

Dawn of Play

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Dawn of Play is an independent game development studio and an amazing team of gamers since childhood. Led by passion we give birth to fun and innovative...

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Latest tweets from @retronator

As I posted my latest artwork to DeviantArt, I started noticing a trend … 🤔🌊🏝️☁️ Deviantart.com T.co

Dec 3 2021

Once you don’t need anything, you can have everything.

Dec 2 2021

I tried something new and did a palette shift towards more natural colors at the end of the drawing process. Not su… T.co

Dec 2 2021

I thought I for the first time managed to get a whole month of daily journal entries in @PixelArtAcademy … And then… T.co

Nov 30 2021

How are you doing, friends? It just started snowing here, first snow of the season! 🌨❄️🥶☺️

Nov 28 2021

RT @raul_volp: T.co

Nov 27 2021

Here they are, my material studies for the new pixel art mission at The Indie Quest. (I stayed with the Atari 2600… T.co

Nov 26 2021

RT @PixelArtAcademy: A new backers update and a big thank you for all your love and support! Kickstarter.com Here's also a new… T.co

Nov 25 2021

Speaking of posting failures as well (inspired by @ricardojuchem), the third material study was supposed to be wate… T.co

Nov 25 2021

"Those who are patient aren't any less ambitious or tenacious. In fact, patience can give you permission to dream b… T.co

Nov 23 2021