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Video Game Marketing Case Studies

I've been working on DNX Gaming for almost a year, we've been using content marketing strategies to promote different clients. I wanted to share with you the case studies about our favorite campaigns.

In this post, you'll find details about general content campaigns, Facebook ads, and influencer marketing. This will be very helpful if you're promoting an indie game or gaming related project.

The Game of Humanity

the game of humanity (Facebook ad)

The Game of Humanity is a free online board game (HTML/browser) that traces the path of Mankind from the Beginning of Time to the here and now. It invites players to ponder how the 100 billion humans who came before us propelled our species from humble hunter-gatherers to Rulers of the Planet in 70,000 years. And it engages players in challenges that show us how our fundamental Human Nature can bind us together and keep us apart.

Campaign Goals

  • 500 new users.

Case Studies

Master of Conquest

wide logo masters of conquest

Masters of Conquest is a real-time competitive experience. Join one of three clans in their interplanetary war for conquest.

All the action going on in a single match just wouldn't fit in an arena... So we present you the "Battle Planet". Choose your faction, join assaults, claim factories, confront your enemies, do whatever you need to conquer all in our Multiplayer Online Battle Planet.

Campaign Goals

  • Structure virtual presence before the release.

Case Study


pay2play animated welcome

The Pay2Play team is developing a Crypto-Enabled Entertainment Suite. Meant to introduce blockchain technology into the gaming experience, their Suite allows users to wager each other, and organize international tournaments in a safe environment.

Campaign Goals

  • Expand brand's reach
  • Educate gamers about blockchain technology

Case Study

Influencer Marketing

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RT @Polyspice1: @Dr_Timefox is recommending another @laytonseries game. This time we're learning about Professor Layton and The Unw… T.co

Jul 24 2019

RT @playentcorp: Visit Mastersofconquest.com, download the #Game and start playing now. #MMO #MOBA T.co

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RT @Polyspice1: Since you guys liked his recommendation about the curious village @Dr_Timefox decided to write one about the next g… T.co

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RT @Polyspice1: We will be hosting an Open Mic Night this July on our Discord server. Will you accept the challenge? Don't worry, t… T.co

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RT @Polyspice1: Planet lander is not all about sugar and spice. Things can go really wrong if you're not careful. #PlanetLanderT.co

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RT @Polyspice1: Meet one of the furry characters from our upcoming mobile game. What do you guys think? Keep tuned for more news ab… T.co

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RT @Data7Studios: Do you want a game where you can visit the most badass sci-fi environments and acquire the most awesome guns? Welc… T.co

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