• Register
Post article RSS Articles

When preparing a crowdfunding campaign. You do a lot of preparation. We've been working on this project for more than 3 years now so we already had the game mechanics, story, art and a lot of stuff ready but we had to work on new texts, new art, the Kickstarter video, a promotional video, more videos, budgets for different scenarios, budgets with different features, design attractive rewards for our backers, check their costs, the cost of sending the physical ones, the costs of producing the digital ones... trust me, it's a long long list, there is a lot of work to do, just for the campaign.

Also, you have to work, at the same time, on a Demo. This way you can show or publish an update of your project presenting some of the features. Maybe not completely polish, but at least you can show backers that you are on track.

During some months, you have been working like crazy. No weekends, no free time, just work as hard as you can. And then, on your first day of campaign, you realize that all this work it's not enough to be successful. You need the people to know about your project. You need to spread the word. And here comes the difficult part. You need a PR and marketing campaign. You need a big troop of followers that had been supporting you all the way and will support you on that first day of the crowdfunding campaign.

We missed that part, not because we didn't know, but because we've been working so hard in everything else that we couldn't take care of it. Now we are online, you can check it on Kickstarter. I know it's soon yet to tell, but only a few people backed us. And I'm sure it's not because people doesn't like our game. Our game it's good. That's so scaring. Even more than our zombies, :P

Community Faction

Image: The Community Faction

So thats my final though for all developers: Don't forget to grow your community while you are doing all that hard work on your project, long, long before starting the crowdfunding preparation. Growing a community it's hard and takes time. And it's one of the most important part of a game. A game with no players, it's not really a game.

I hope it helps some of you. I'll update on this and explain more details about our experiences with a crowdfunding campaign in future articles. Until then... grow your community.

Post a comment
Sign in or join with:

Only registered members can share their thoughts. So come on! Join the community today (totally free - or sign in with your social account on the right) and join in the conversation.

Twitter

Latest tweets from @zluoridez

Trending Kittens, BomBarDum! y Rainbow Elf llegan a Verkami Consolaytablero.com via @consolaytablero

Aug 4 2020

RT @element_human: La calidad del resultado es directamente proporcional a la riqueza de perfiles del equipo #GenderEquity #DiversityT.co

Apr 28 2017

RT @peparagones: 2017 i-Lab #CodeGamesWK Tax&Accounting teams Barcelona ... @WoltersKluwerEs @wolterskluwer T.co

Apr 27 2017

RT @WoltersKluwerEs: Así arrancábamos hoy los #CodeGamesWK 'Let the Games begin!' ✊ Mañana será el día decisivo. ¡Que gane el mejor! 🏆… T.co

Apr 26 2017

RT @TheSpatials: The Spatials: Galactology version 3.5 is now available! Steamcommunity.com #gamedev #indiedev #thespatials T.co

Feb 21 2017

Update #39: Heart&Slash is out on PC! Kickstarter.com via @kickstarter

Aug 13 2016

Here we are, working in a little game for you! Meanwhile, we are still working in @ZluorideZ :) Zluoridez.com

Feb 15 2016

RT @TheSpatials: The Spatials has been nominated for the 'Riot of the Year' award by Indie Game Riot! Vote for us! Indiegameriot.com

Nov 5 2015

RT @TheSpatials: The Spatials is now available on Steam! Store.steampowered.com Youtube.com #indiedev #gamedev #alldev

Nov 5 2015

Want a personalized action card with your zombified face? Then come back us on kickstarter for this exclusive reward Kickstarter.com

Nov 5 2015