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Avast ye scurvy sea-dogs! This be Unearned Bounty, a game for eight players by Extrokold Games. In this game, you and your mateys do battle with pirate hunters, trade ships, and each other to be crowned King of the Pirates! Only the pirate worth their salt will take the title, but gettin' the edge with upgrades to make yer ship faster and more powerful never hurt! So, do ye have the stones to be the most infamous pirate on the high seas, or are ye on a one way trip to Davy Jones' locker?

Post news Report RSS Devblog #7 : Unearned Bounty - Paid vs Organic Twitter Promotion & More Art

Avast ye Seadogs! I'll be going over some of the things we're trying to raise awareness for our game; including twitter, facebook, indiegroups, and reddit. We'll also be including some of the flags we've been putting together as part of that!

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Ahoy Maties!

Bobby Rose has put together an alternative ending on Scurvy track.

Twitter, Organic & Paid Followers

While I did setup our twitter and other social media accounts while we were making Shmadow; being a programmer art game we didn't really promote it externally to Steam as we probably should have. For Unearned Bounty I wanted to "fix" that by handling all the social media myself rather then handing it off to a friend or relative like we did then.

TwitterScreenshot


January 9th was our kickoff for Unearned Bounty and I've been pretty consistent in posting here, Facebook, and twitter. Promoting our indiedb posts on other social media as well.

IndieDB impressions per post 250-1,250, ~400 average

TigSource (which I haven't spent enough time polishing my posts there) impressions per post ~100

Facebook 70-100 per post, mostly family and friends

and Twitter 300-1200, ~600 average; using a variety of hashtags #gamedev #indiedev #indiegame

I wanted to test the water on paid advertising on Twitter:

PaidTwitter

I started 2 follower campaigns, starting a low worldwide bid at 5 cents and 20 cents towards individuals with interests in gaming. The campaign is still pretty new so I can't compare quality of followers, but a lot more seem to be real individuals rather then bots and other indie developers which I've gotten up to this point.

TwitterLocations


For us, as a free to play game that has localization as a core feature widening out to as many locations on followers meant sense to us. We went down our list of largest selling counties on Steam; Russia our 2nd largest selling country on Steam isn't available to include on twitter advertising nor is China.

TwitterImpressions


A view on Organize / Promoted impressions split.

Reddit & Indie Groups

I've been starting to engage other indie developers and reddit.com/r/onepiece, a subreddit dedicated to a pirate themed anime, listening to what flag ideas they'd like to see. Here are some of the flags that came out of that effort :

Aviator Skull Pirate Flag

Rat Rockers Flag

inflatable 02

KoiFishes 1

cute skull

headphones bluedance fish2

chicken01


Let me know your thoughts!

Best,

Robert Dunlap

Extrokold Games

Comments
BurezuWolf
BurezuWolf

I love the last logo xD pirate chickensss

Reply Good karma Bad karma+1 vote
rjdunlap Author
rjdunlap

Thanks! Glad you liked it! #Swag McChicken is his name!

Reply Good karma+1 vote
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Unearned Bounty
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