This post was originally entitled “Getting Prepared for KS” however, in all that preparation I just haven’t found the time to write a blog entry. Until now!
So now that our Kickstarter campaign is live I’ve returned to finish we’re I began and take a look at some of the things we looked at during our prep.
From the start we knew that we had a lot of work ahead before we were ready to launch. One of the key areas we identified was building up our community and generating some early interest during development.
Twitter was our main focus as during our early research we noticed a coloration between referral and success rates.
In the past we haven’t fully embraced the social aspect and this time we made a concerted effort to start talking to gamers and fellow indie game developers so see what they we’re doing and to see if anyone wanted to know what we we’re doing!
It’s actually been great, chatting and meeting other indie developer and seeing their projects. There is an incredibly vibrant dev community out there tweeting away and for those who I’ve chatted to…HIGH-FIVE, you know who you are!
Forums were also a necessity and they are now up and running, so we have a place where our community can come, gather and have a good old natter and we can keep you up to date better.
We also looked at a number of crowdfunding themed forums to read up on what others had done and what had been successful. Crowd Crux and KickstarterForum.org we’re particularly helpful, Salvador Briggman runs a tight ship over there!
Campaign Preparation – Research & Creation
We created a devlog for the game which was separate to our main studio website. We felt the game really deserved its own space and identity and the devlog would be somewhere we can communicate through not only the Kickstarter camping but throughout development.
The video was something we spent a long time umming and arring over. During our research we came to these conclusions:
- Actually create a video! Kickstarter states, projects with videos succeed at a much higher rate than those without (50% vs. 30%).
- Keep it relatively short and to the point 2-4 mins
- It seemed that there we’re mixed views on whether to feature the team or not. In the end we decided to go for pure gameplay and atmosphere but we may return to this depending on how well it goes!
We wanted to prepare as much artwork as we could and what we have we took form in game. We felt a responsibility to our backers to show genuine work.
We mostly wanted to think about things possible fans of the game would like to see but we learned from other campaign not to fall into offer too many physical goods.
We really wanted to create quality rewards for the supports.
More on this at another time.
I’m writing this only 36 hours into our greenlight submission and we’ve had a great response so far.
In fact we were 33% of the way to the top 100 on Steam Greenlight after 36 hours!
Which really was incredible and took us a back a little, really awesome support and we thank you if you voted!
Well I think that’s probably enough for one post! We’ll be back with an update shortly and we’ll keep you updated on the campaign and development!
Thanks for reading, your support and remember to support our Kickstarter
Bye for now!