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Ready To Get Lost In A Single Screen?

Mike is a decent man. An ordinary one, you might say. But he is no pushover when it comes to capturing the enchanted hat from his nemesis, Divider.

Divider’s hat changes everything, including the position and direction of the screen. Mike’s only hope is to collect the cursed keys, and catch Divider through different locations and traps.

Swaps and Traps is a fun little game, which will challenge your platformer skills as well as your eyes and necks. As you collect a key in a scene, you also trigger the main trap of the game. Portions of your screen will swap, turn and even flip horizontally and vertically to give you one unique adventure.

Difficult Bundle of Joy

Swaps and Traps has a retro vibe, with simple gameplay against high level difficulty.

  • 3 Worlds: Let’s Jungle, Night Watch and Divider’s Den
  • 100+ levels
  • Insane bonus levels
  • Playful music
  • Entertaining sound
  • 100+ achievements
  • Trading cards
  • An adventure to remember


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So, it's been almost 4 months since we launched Swaps and Traps on Steam.

Store.steampowered.com

Since then, we've been trying different things to learn more about visibility dynamics and how it affects the statistics of our game. Due to NDA restrictions, we cannot share direct numbers but here are some recent things that we tried.

Weeklong Deal

This was a good decision. We entered a weeklong deal, which resulted in a boost for our Steam visibility, introduced our game to new gamers on Steam and resulted in increase in out wishlist. Nothing to make us a homepage hit, but definitely a good step towards the steady rise that we aim.

ConfusedMike

Facebook Ads

We wanted to see if there is any change in Facebook ad returns, but unfortunately it still has almost too little effect. The percentage is not so different than we expected, but in order to have a recognizable impact we should have a recognizable budget to burn.

giphy 1


First DLC

Our first DLC is the soundtrack, as many people told us they liked the groovy music of our twisty adventure. We'll see in a couple of weeks if this has any impact on wishlists.

Grooves Announcement

Here is the DLC:

Store.steampowered.com

New Graphics

We are trying new visuals on the Steam page. This is important. Change the order, add new screenshots, make new gifs... Try and try till you get that percentage a bit high. ;)

SaT Facebook Cover

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RunningMike


Here is the trailer of Swaps and Traps if you wonder what this is all about:

Swaps and Traps - First 3 Days of Launch PR

Swaps and Traps - First 3 Days of Launch PR

News

As we approach our launch on February 12th, we started sending our press kit and updates to various contacts. Here is a brief checklist view of the first...

Launch on The Horizon: Swaps and Traps

Launch on The Horizon: Swaps and Traps

News

Ready to get lost in a single screen? Swaps and Traps is launching to merge platform experience with unique labyrinth feeling!

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Swaps and Traps
Platforms
Windows
Developer & Publisher
TeamTrap
Engine
Unity
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Style
Genre
Arcade
Theme
Comedy
Players
Single Player
Project
Indie
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Boxart
Twitter

Latest tweets from @swapsandtraps

WATCH OUT! Something is coming... ;) Store.steampowered.com #indiegame #steam #discount #sale #indiedevT.co

Aug 8 2018

LAST 4 HOURS! DON'T MISS THE SUMMER SALE! Divider is waiting for yooouuuuuu... ;) Store.steampowered.comT.co

Jul 5 2018

Time to swap! Time to rotate! Time to flip! TIME FOR SUMMER SALE!! Store.steampowered.com #indiegame #indiedevT.co

Jun 28 2018

Summer sale! Oh, sweet summer sale! :) Get your copy of @SwapsAndTraps today and don't miss the exciting updates!… T.co

Jun 27 2018

Divider is waiting for youuuuu! ;) Store.steampowered.com SWAPS AND TRAPS IS ON SALE PALS! Get your copy today!… T.co

Jun 27 2018

Kafaları döndüren, gönülleri coşturan, gözleri şaşılığa parmakları katılığa hükmeden oyunumuz yaz indiriminde ahali… T.co

Jun 26 2018

You've never played a game like this. Divider will rock your world! :) @SwapsAndTraps IS ON SUMMER SALE!… T.co

Jun 25 2018

WARNING!! Take a break often and make sure you remember your name or what day it is when playing @SwapsAndTraps. ;)… T.co

Jun 25 2018

Extremely addictive, incredibly fun! AND ON SALE! :) Store.steampowered.com #indiedev #indiegame #gamedev #gameT.co

Jun 25 2018

Extremely addictive, incredibly fun! AND ON SALE! :) Store.steampowered.com #indiedev #indiegame #gamedev #gameT.co

Jun 25 2018

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