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Ready To Get Lost In A Single Screen?

Mike is a decent man. An ordinary one, you might say. But he is no pushover when it comes to capturing the enchanted hat from his nemesis, Divider.

Divider’s hat changes everything, including the position and direction of the screen. Mike’s only hope is to collect the cursed keys, and catch Divider through different locations and traps.

Swaps and Traps is a fun little game, which will challenge your platformer skills as well as your eyes and necks. As you collect a key in a scene, you also trigger the main trap of the game. Portions of your screen will swap, turn and even flip horizontally and vertically to give you one unique adventure.

Difficult Bundle of Joy

Swaps and Traps has a retro vibe, with simple gameplay against high level difficulty.

  • 3 Worlds: Let’s Jungle, Night Watch and Divider’s Den
  • 100+ levels
  • Insane bonus levels
  • Playful music
  • Entertaining sound
  • 100+ achievements
  • Trading cards
  • An adventure to remember


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So, it's been almost 4 months since we launched Swaps and Traps on Steam.

Store.steampowered.com

Since then, we've been trying different things to learn more about visibility dynamics and how it affects the statistics of our game. Due to NDA restrictions, we cannot share direct numbers but here are some recent things that we tried.

Weeklong Deal

This was a good decision. We entered a weeklong deal, which resulted in a boost for our Steam visibility, introduced our game to new gamers on Steam and resulted in increase in out wishlist. Nothing to make us a homepage hit, but definitely a good step towards the steady rise that we aim.

ConfusedMike

Facebook Ads

We wanted to see if there is any change in Facebook ad returns, but unfortunately it still has almost too little effect. The percentage is not so different than we expected, but in order to have a recognizable impact we should have a recognizable budget to burn.

giphy 1


First DLC

Our first DLC is the soundtrack, as many people told us they liked the groovy music of our twisty adventure. We'll see in a couple of weeks if this has any impact on wishlists.

Grooves Announcement

Here is the DLC:

Store.steampowered.com

New Graphics

We are trying new visuals on the Steam page. This is important. Change the order, add new screenshots, make new gifs... Try and try till you get that percentage a bit high. ;)

SaT Facebook Cover

ArticleHeader


RunningMike


Here is the trailer of Swaps and Traps if you wonder what this is all about:

Swaps and Traps - First 3 Days of Launch PR

Swaps and Traps - First 3 Days of Launch PR

News

As we approach our launch on February 12th, we started sending our press kit and updates to various contacts. Here is a brief checklist view of the first...

Launch on The Horizon: Swaps and Traps

Launch on The Horizon: Swaps and Traps

News

Ready to get lost in a single screen? Swaps and Traps is launching to merge platform experience with unique labyrinth feeling!

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Swaps and Traps
Platforms
Windows
Developer & Publisher
TeamTrap
Engine
Unity
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Style
Genre
Arcade
Theme
Comedy
Players
Single Player
Project
Indie
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Boxart
Twitter

Latest tweets from @swapsandtraps

WATCH OUT! This game swaps, rotates and even flips! WELCOME TO AN ADVENTURE YOU'VE NEVER SEEN BEFORE! Get your copy… T.co

40mins ago

Working on new colors and lighting tricks. A new leaderboard is on the way, too. Also: SUMMER SALE IS HEEEERE!! Ge… T.co

4hours ago

Steam summer sale is on! Don't miss thiwooOOOOW!! WHAT WAS THAT?! WHAT JUST HAPPENED? WHERE AM I?!! THIS IS CRAZY!… T.co

Jun 22 2018

Steam Summer Saaaaale! :) Get @swapsandtraps today! Store.steampowered.com #indiegame #indiedev #gamedev #gameT.co

Jun 22 2018

SUMMER SAAAALE!! Here is your chance to get @SwapsAndTraps on sale today! Store.steampowered.com #indiegameT.co

Jun 22 2018

TIME TO PARTY!!! Summer sale is on! Don't miss the fun, get your copy of @SwapsAndTraps today! ;)… T.co

Jun 22 2018

Help Mike survive the delirious world of Divider, through three chapwooOOOOW!! WHAT WAS THAT?! WHAT JUST HAPPENED?… T.co

Jun 21 2018

This week is probably the best week to add @SwapsAndTraps to your wishlist. ;) Store.steampowered.com #indiegameT.co

Jun 20 2018

Help Mike survive the delirious world of Divider! Prove your worth to all! Download @SwapsAndTraps today! ;)… T.co

Jun 8 2018

Haaaave you met Divider? :) ;) Store.steampowered.com #indiegame #indiedev #gamedev #gaming #gamer #gamesT.co

Jun 1 2018

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