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In a fictional world of the future the infamous super villain Dr. Lacroix schemes to seize world supremacy with his army of robots. You take the role of Nikki and try to cross those evil plans on behalf of a secret organization. Your quest will take you to various locations: from futuristic metropolises to submarine facilities, floating islands, and even as far as orbital space.

Post news Report RSS Open Development Marketing: Three Examples

How do Woflire (Overgrowth), Unknown Worlds (Natural Selection 2) and Frictional Games (Amnesia) market their games by using the development process itself?

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Image: Open development graph: being open about your development makes noise, grows the community and lets you meet new people which has potential to interact which each other.

Today, Data Realms (Cortex Command) started sharing their backlog (aka ToDo-list) with the public. This made me want to re-capture some methods of being open about your game development and using this for marketing.

1. "Leak" alphas to pre-orderers

When your early version already has re-play value, allowing people to pre-order your games and to play your alpha versions is one of the best things you can do.

Open Development Marketing Example Wolfire
Image: Wolfire's Overgrowth alpha "leaks" get distributed via their preorder forum, which you can only see if you preordered the game.

2. Show off remaining tasks and bugs

Progress bars are beauty in players' eyes. Simply giving players read (and ideally write) access to your internal bug tracker allows super-fans to stalk you with no additional efforts on your side.

Open Development Marketing Example Unknown Worlds
Image: Natural Selection 2's roadmap progress is being shared by Unknown Worlds live, directly on the game's homepage.

3. Share your design knowledge

When a game strongly depends on its plot, it often becomes hard for the writers and designers to let players read or play the story before the project is finished. Even in these cases there is still a lot available in the designers' heads that can be shared spoiler-free: Instead of letting the player experience an in-game plot-twist prematurely (before the game is released), you can teach them about how plot twists are constructed and examine examples of plot twists in existing games.

Open Development Marketing Example Frictional Games
Image: Frictional Games shares thoughts about game and story design in their "Narrative not a game mechanic?" article.

Afterword

I myself work at Joyride Labs on a Linux/OSX/Windows game. Our engine code is open source, we sometimes share insights about our code (this is often Haskell-related and we should do this more often), our bug tracker is completely public, our pre-release versions (that exclude the story mode) are available for download for free.

This short article is based on old slides I used at a talk at HTW Berlin. Are there any other noteworthy examples you would like to share? Please do so in the comments.

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SolarLune
SolarLune

This was actually a pretty interesting read. It's a good idea to keep fans in touch with developers - something that big name developers neglect to do nowadays.

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123Dan123
123Dan123

Good article, thank you. Could implement some of these ideas with Bionite. Cheers!

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TeamKrinoid
TeamKrinoid

Excellent read. We're definitely going to be more open with the development process moving forward.

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