Aardman Digital announces new Home Sheep Home game news

AARDMAN DIGITAL ANNOUNCES NEW HOME SHEEP HOME GAME AS FIRST INSTALMENT REACHES 100 MILLION PLAYS
Chillingo on board to publish iOS version
Sept 2011, Aardman Digital plans to release a second installment of its hit online game ‘Home Sheep Home’ following the huge success of the first game, which reached over 102 million plays in 18 months. The original Home Sheep Home game, which launched in February 2010, was a viral success reaching up to 880,000 plays in a single day, and recently received a further boost from the launch of the game in China.
The puzzle based game was created to promote the launch of the second series of Shaun the Sheep, and introduced a new illustrated style for the brand which proved to be instantly popular with fans. Home Sheep Home has won several awards including the BIMA for Effectiveness and a BAFTA nomination, and Aardman Digital hopes to replicate this success with Home Sheep Home 2. The new game will be launched across three platforms: online, download to desktop and an iOS version developed by Bristol agency Mobile Pie and published by leading indie games publisher, Chillingo.
Lorna Probert, Head of Aardman Digital, says, “We’re thrilled to be releasing Home Sheep Home 2 following such an overwhelming response to the first game. We know that the addictive puzzles with simple storytelling and high production values work brilliantly for our target audience and have developed the new game to take all of this to the next level. We’re looking forward to seeing how fans react to the new game and are really excited to be working with Chillingo on the iOS version.”
The original Home Sheep Home game was released on the IOS store in May 2011 reaching number 6 in the UK games chart.