• Register

CoffeeBiz tycoon is a mix of entrepreneurship fun and complicated business simulation. Start your first coffee kiosk, brew, expand, hire, deal with competitors, build a well-known brand, risk, and do everything else needed to build prosperous and profitable business.

Detailed hand pixel-by-pixel drawn 2d isometric graphics combined with some 3d features like real-time lighting, shadows, particles, and others. I want to create the feeling of a real living city with all it crowds, rush and small details.

Developed by single person doing all the game design, coding, and artwork.

  • View media
  • View media
  • View media
  • View media
  • View media
  • View media
Post article RSS Articles

Devlog #1 - Marketing


The base concept of this game – sophisticated and realistic business simulation. And marketing is one of the most complicated modules of CoffeeBiz. In upcoming Alpha 1.2 marketing are getting a huge update and in this devlog, I’ll try to describe how it will work.


Base element and point of sales are a coffee kiosk; it has three base parameters – visibility, attraction, and popularity. And if everything is done correctly, clients will decide to buy coffee and spend their money at your kiosk. More satisfied customers, more sales, more money. But there are different customers with different needs, different locations with different challenges and competitors, who also want to sell their coffee. I want to make marketing module work in such a way, so there can’t be a single most effective working marketing strategy, and the player must always adapt to market and new situations.


Customers walk, notice kiosks and decide where to buy a coffee. Customer starts looking around for coffee kiosks to serve his demand. He will compare all visible kiosks and know kiosks, even if they are far away. After making a list of potential kiosks, customer compares their attraction value and goes for coffee to highest offer. At the kiosk, he checks out current kiosk clearness, line length, chosen recipe availability, prices. Only if satisfied with all these factors, he will order coffee. Otherwise, he will leave.

why leave

Each customer type has its demands preference. For example, a student almost doesn’t care about kiosk clearness and service time are critical for office workers. Right now its only 4 type of customers, but new updates will bring new locations with new customer types to investigate.

After coffee brewed, the customer pays and evaluate its taste (0-100), customer service bonus and kiosk clearness bonus. Based on that total satisfaction are calculated. But that’s not all. Coffee can be awful, service low and kiosk extra dirty. But if you pay for it only 1$ - it’s become a good deal. So customer resulting opinion of the kiosk is based on satisfaction/price table. For example, full students chart below.

customer graph

The chart is filled gradually, and the full chart is visible only after hundreds of sales. Notice that only barista with >1 service level can catch information about customer type – higher service level, higher chances. Increase the barista service level, brew lots of coffee and you will learn how to deal with each type of customers. Also, the barista service level increases chances to sell extras – toppings, drinks, and snacks.


The well-known kiosk can get much more customers because customers will evaluate it at any position on location. Especially if there are no competitors. Some popularity kiosk is getting from client – after buying a coffee, even unsatisfied, he will remember kiosk. Also, some percent of passing by clients can notice and remember kiosk, even if they not ordering any coffee. Same way the outdoor advertisement works – its adds some popularity to kiosks and can force the customer decides to buy coffee immediately. Another way to get some popularity – pay for an advertising agency. To monitor clients, who know about kiosk and who don’t - in kiosk marketing tab “highlight clients” can be clicked.


Some features in development (coming in Alpha 2-3).

  • Branding – create and promote brands specialized in different marketing strategies
  • Marketing guidelines – create advertisement guidelines to improve outdoor advertising
  • Custom menu – create specialized menus with accents on some recipes or extras
  • New adv types - a man in costumes, draw on the floor
CoffeeBiz - Devlog #0

CoffeeBiz - Devlog #0

News 1 comment

Backstory, how pixel-perfect 2d-3d graphics works.

Post a comment
Sign in or join with:

Only registered members can share their thoughts. So come on! Join the community today (totally free - or sign in with your social account on the right) and join in the conversation.

Follow Report Profile
Send Message
Release date
Game watch
Community Rating



0 votes submitted.

You Say


Ratings closed.

Single Player
Embed Buttons
Link to CoffeeBiz by selecting a button and using the embed code provided more...
Last Update
9 members
You may also like
Initiative: Red Dawn
Initiative: Red Dawn Realistic Sim
Capsa Realistic Sim
European Ship Simulator
European Ship Simulator Realistic Sim
Hotel Magnate
Hotel Magnate Realistic Sim
Construct PRO
Construct PRO Realistic Sim