Why Hiring My Wife was My Best Decision as an Indie Dev news

Why Hiring My Wife was My Best Decision as an Indie Dev

Working fulltime as an indie dev prior to game launch, I’ve learned that 80+ hour work weeks aren’t an exception, they’re the norm. Time commitment like this means a lot of sacrifice and time apart from the ones I care about most, and that includes my wife. I’ve discussed this problem with many fellow developers, and it’s a pain well known and shared: working on games excessively kills relationships. Others have sympathized, and several even suggested I count my blessings that I’m still married. It’s a very scary thought that the work I do to have the life I want to have with my family might very well be the quickest path towards losing what matters most. I’m here to share an amazing solution I’ve found that (so far) appears to work: I hired my wife!

My wife, Kelly, is an amazing and very talented woman. She plays games with me and enjoys them - but she’s not a hard-core gamer and probably wouldn’t have played most of the games she’s played if she wasn’t with me. Prior to working together, my work as a game developer was an elusive mystery to her. When she asked “How was your day, honey?” my tales of tackling the algorithm for Veroni diagrams or reducing my draw call count to 1 weren’t the most entertaining dinner talk. One day, that changed when she asked “Is there anything I can do to help you?”

How Kelly "Got Hired"

Kelly doesn’t know how to program and she claims she doesn’t understand enough about game mechanics to design (I will refute this later) but she has a background in sales and recruiting: skills that naturally lend themselves to an underserved discipline in indie game development: marketing. She started coming to work with me. At the time, I had a small team of part time contractors, including an experienced game marketing manager who helped onboard Kelly to the do’s and don’ts of social media. When that contract ended, Kelly stepped up to take on our marketing operations full-time (a bona fide 80 hour indie work week).

We start each day with a private outing on the porch at sunrise and have coffee together before taking our kids to school. Then, we’re at the desks together for 10-12 hours, taking a break during the day sometimes to go for a walk. By working together, we naturally spend time together. We get to see a unique side of each other that we never saw before. We understand each other in ways we hadn’t before. And I learned about Kelly’s unexpected hidden talents for making games.

It turns out working with my wife is awesome!

While Kelly considers herself left-brained and logical, she’s actually super creative. To put it in perspective, she’s been building an audience for our upcoming game for the past year and we’re still about 9 months out from launch. That’s a long time to get people interested and keep them engaged with no game yet to play. How is she doing it?

Consistent, daily engagements - across over 20 different communication channels. And each day, she comes up with something entirely unique with whatever content (new or old) that we have available. Here are a couple examples of her self-created “Comic Corner” featured on social media as well as our bi-monthly newsletter:

She works, literally, 24/7, constantly checking her phone and computer for updates and new marketing opportunities. No person in our community is ever left unanswered. She listens and replies to our audience with a response time unheard of in the industry, pulling me into conversations when needed to answer the questions she can’t. And she gets to see, everyday, the work and passion I put into bringing the game to life as the developer. How can we not help but fall more in love after experiencing something intense together?

As anyone who’s worked in the game industry will tell you: the more you work making games, the more your skills cross pollinate. Kelly’s main job is marketing, but she’s branched out into the creative and game design as well. It started when I was showing her my art concepts board (a collection of images/collages I would gather from the internet to help direct our remote art team). We came to a section on humanoid rat people (pretty much a staple in any fantasy genre) and she turns to me and say “I like the idea of these rat people...but...do they have to be so filthy and evil? I mean...aren’t people kind of tired of sewer rats? It’s not really that new or exciting.”

It was this simple question that spawned what I consider to be the most original mutant concept since “Teenage Mutant Ninja Turtles”... Kelly’s “Celestial Steampunk Timekeeper Rats”. Kelly described representing the rat as a good-aligned character and combining them with a highly sophisticated steampunk look: top hats, monocles, and clockwork/gear driven weapons. What else makes them different? They are aligned to Celestial magic and the spiritual order. And they have the power to control time.

Kelly was very particular about the look and spent a lot of time gathering various concepts to inform our art team so that these would read as unique, original characters. As Kelly would say, "These aren't your typical dirty sewer rats, but prim and proper rats with sophisticated tastes and culture. They can control time, after all."

Many developers have told me the hardest part about being an indie is the time spent away from your wife. The long separation can naturally lead to jealousy and hate of the game project you are working on (justifiably so). By bringing my wife onto our team, not only have we spent more time together than ever, but she’s become just as invested and passionate about the game as me. Just look at this next photo!

Together, we’ve just successfully funded our game's Kickstarter and still have 48 hours left to hit our stretch goal of creating the Celestial Steampunk Timekeeper Rat race in our turn-based tactics + CCG game, Summoners Fate.