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How to do marketing for your game (Forums : Pimpage & Posing : How to do marketing for your game) Locked
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Jan 15 2017 Anchor

So the thing is i recently published my game to Steam Greenlight and the first two days there were lots of traffic (due to it being on the front page).
However now i'm really having problems getting people to see it, i think i really underestimated this aspect! So i went to Facebook and tried boosting a post for $150 to people that liked similar games in an age group from 13-35. It said it would reach 88.000-19.000. And i thought great if just 0.5% vote the game will easily go through Greenlight while at the same time getting likes to the facebook page and getting people to know the game. But i was so wrong... After 2 days and 12k people reached there was only 2 likes on the post, 3 people clicked the link to the greenlight and 0 new likes on the facebook page. So i'm asking you guys since i'm sure some of you must have been in the same situation what did/do you do getting your game noticed?

If you want you can see the Greenlight site here and feel free to add feedback if i'm doing anything wrong with that as well :)
Greenlight link

Best regards
Mathias

Jan 17 2017 Anchor

Common gamers will take a real look at your game first, just like someone already pointed that at your game page. Two terrain types (grass/snow), no terrain or tree variation, no visual appeal, bad blurry text, only GUI looks decent yet there is empty space in the left-side bar of that unit menu in the middle. It is way too soon to publish your game on Steam Greenlight, your game is in its bare bones stage. These simple issues have a very drastic influence on your followers, just most of them will not bother to even criticise or leave comment about that (only one or two people for example will point that out) so you may tend to underestimate these problems which really are standing out too much.

Oh, and most (if not almost all) indie developers confuse marketing with promoting. Marketing starts with the very beginning of your project, with the start of its production, not when you finish your game. That is why marketing kills your creativy and soul, or at least a portion of it, as true marketing skills are supposed to gauge and find audience for your game (and modify your GDD) before even you start making the game, as games in marketing are products, not mere games, digital works of art or something you just play. Marketing also extends to quality attesting as well. Marketing is much broader a term than you think.

Jan 28 2017 Anchor

Hey the game got Greenlit :) And yes i took the feedback of the visuals and are currently making a whole new map with more stylized graphics and much more detail :) But yeah i guess i became a bit "blind" so to say when seeing the game myself constantly. As for my game being in it's bare bones i must dissagree, it is 100% functional multiplayer and i think people underrestimate how hard it is actually making multiplayer RTS games. It's not like those FPS, Horror, Adventure etc. games where you can buy a framework in the asset store and then just buy some shiny looking assets and that's it :)

However i do agree i might put the game on Greenlight too early :)

If you want to give feedback here's some screenshots form the new map i'm working on. Note though that i'm not satisfied with the grassy parts and still working on a way to make it looks better, problem is i can't use grass since the distance of the camera makes it look weird but i'll figure something out :)

3241

Edited by: ContecGames

Jan 29 2017 Anchor

The game King of the World looks pretty cool for an online strategy game. As far as marketing and getting your game seen by more potential fans, it's probably best not to spend money if you don't have to, but try to write to sites that review indie games similar to yours. You can offer them a steam key to try out, preview or review your game and hope for the best. The more sites the game is offered to, the better idea of the feedback you'll have and the more exposure your game may get to be discovered.

Jan 29 2017 Anchor

Thanks a lot! :) Yeah i think now i got it figured out better, just had a rough start :P And i already have several youtubers with 100k+ subscripers who wants to make videos with the game, however i wanted to wait until the new map is done :)

Jan 31 2017 Anchor

Good to hear. Best of Luck. :)

Feb 1 2017 Anchor

Yes looks much better now. Well, most code done without much visual appeal = barebones or almost bare bones. ;-) Proper FPS/Horror/Adventure games also require a lot of time story- and level design-wise, not to mention close-up 3D games usually require much higher level of detail (model polys and higher res textures which means more UV mapping and texturing work) than topdown/isometric/distant-view 3D games such as RPGs, RTS and MOBA games.

Either way, that comment was as a gamer, not as an admin or developer. Quite convinced that at this point advertising is still a waste of precious resources, the game could use more development time first. (By the way, not sure if paid FB "advertising" works at all so it may be better to avoid that method of promoting your game, 3 clicks and 2 likes is very little attention gained.)

Feb 16 2017 Anchor

Allright i listened to your feedback and the new map is now done :) I still want to at some point atleast improve the Visuals of the Ingame UI a bit, just have to find the right person to do it :) And yeah i cancelled the facebook advertising that was a waste of money :) Otherwise feel free to give your honest feedback about the new changes :)

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